In 2013, we set out to create a game-changing cloth nappy. One that wasn’t complicated, uncomfortable or ugly. After months of testing on hundreds of active little bottoms, our modern cloth nappy was born. Yet our true purpose was something more.
A baby will go through around 6000 disposable nappies before graduating to undies. Each nappy will sit in a landfill for up to 500 years. By creating beautiful cloth nappies, we hope to inspire more families to choose environmentally-conscious alternatives so that we can reduce single-use plastic pollution and create a brighter future for our children and our planet.